Program 2019

September 5th - 6th; Boston, MA

For the full speaker list & session highlights, download the brochure!

7:30 AM - 8:40 AM

Registration & Refreshments

8:40 AM - 8:50 AM

Chair’s Opening Remarks

Introductory remarks by the Chair in the plenary room

8:50 AM - 9:25 AM - Keynote

Packaging Development

Stories of Progressive Thinking: How Microsoft is Making Packaging more Meaningful

John Whitfield, Director, Packaging Engineering and Development, Microsoft Corporation

Kevin Marshall, Creative Director of Design, Global Packaging and Content, Microsoft Corporation

By challenging accepted practices and pushing the ethics of Inclusion and Sustainability, Microsoft’s Packaging and Content team is redefining what premium packaging can be.  Case studies: the Xbox Adaptive Controller packaging and Microsoft’s Commercial Channel redesign.

9:25 AM - 9:45 AM - Innovation Showcase

Branding & Design

The American Future Design Showcase Award

  • The American Future Design Showcase is designed to highlight new designs and solutions that will help the packaging industry identify the latest innovations and technologies
  • Entrants will have five minutes to introduce their offering or solution to the entire audience and convince them they deserve to be the winner of the “American Packaged Showcase Award 2019”
  • The winner will be selected by an audience vote and announced at the evening drinks reception

9:50 AM - 10:25 AM - Case Studies

Branding & Design

Helping the Customer Connect with the Story Behind a Bigger Brand

Rebecca Etter, Senior Manager Product Innovation , Acelerada/Bimbo Bakeries USA

  • Full session abstract TBC

Packaging Development

Connecting Packaging with NPD to Create a more Holistic Process

Jeff Cheng, Senior Packaging Manager Creative Services, Fossil Group

  • Full session abstract TBC

10:25 AM - 11:15 AM

iSolve Meetings & Networking Refreshments

11:15 AM - 11:50 AM - Case Studies

Innovation & Technologies

Packaging Development

Session Title TBC (Spin Master)

Cindy Mason, Packaging Design Engineer, Spin Master

  • Full session abstract TBC

11:55 AM - 12:30 PM - Solution Spotlights

Packaging Development

Moving Towards a Circular Economy – Greener Packaging Solutions in the Development and Design of Packaging

  • Balancing cost, quality and sustainability requirements
  • What is being achieved on the technological side? Innovation for differentiation (cost of replacements- packaging artificial chemicals)
  • Will fossil fuels continue to fuel packaging – finding an alternative to plastic packaging
  • Incorporating new green practices in the development and design of packaging
  • How to achieve consistency and greener packaging solutions – Renewable packaging?

Innovation & Technologies

From Concept to Reality – SMART Packaging Solutions That Will Shape Our Industry

  • Exploring the various levels of packaging intelligence
  • Capture data monitor product use and connect to technology through your packaging design

12:30 PM - 1:30 PM

Networking Lunch

1:30 PM - 2:05 PM - Case Studies

Innovation & Technologies

The Pack Mule’s Secret. How Packaging Takes You to the Top!

Chris Cornyn, Chief Innovation Officer, SpoonfulOne

This session is inspired by the tales of packaging successes that have jettisoned start-ups to great heights. The guidelines to winning are simple, getting there is hard. You will need the focus and fortitude to trust what will define success, how consumers will react, and what it takes to fight every step of the way until you get there. Whether you are at a big company or a sole proprietor, this session will help you discover the ultimate vision for great packaging. Beware the trip will be fraught with road blocks from venture capitalists, board of directors, vendors and dumb bosses that want to block your ideas and success.

  • Discover how to jettison your packaging to new heights—Silicon Valley style
  • Discover how to overcome crappy objections to great ideas
  • Discover the key to getting hard-ass consumers to pick up your package
  • Discover how to become a packaging leader that people trust forever

Branding & Design

Session Title TBC (BusinessCase/ Forbes LatinAmerica)

Luis Carlos Chacón, Global Consultant / Op-Ed Columnist, BusinessCase / Forbes LatinAmerica

  • Full session abstract TBC

2:10 PM - 2:45 PM - Solution Spotlights

Innovation & Technologies

New Innovative Technologies to Improve and Enhance Operations in Packaging Production

  • Understand new technologies such as robotics and automation in packaging operations to enhance efficiency in production lines
  • How to improve your packaging for an ageing population – Ease-of-use
  • Understanding innovative technologies to match packaging and print manufacturing solutions

Branding & Design

An Overview of the Latest Automation Tools Assisting with Packaging and Design

  • How to utilize automation tools to enhance packaging design
  • How to increase efficiency (minimize/ disable) human errors through automation
  • Optimize and boost efficiency in your packaging design through automation

2:45 PM - 3:35 PM

iSolve & Networking Refreshments

3:35 PM - 4:10 PM - Case Studies

Innovation & Technologies

Innovating within Constraints

Yvonne DeVerry, Senior Director , Altria Client Services

To develop packaging for our Operating Companies, we are faced with multiple constraints over and above most CPG companies.  This session will discuss the challenges we face developing innovative packaging within these multiple constraints and how we have overcome these challenges.

Packaging Development

Our Sustainable Packaging Journey

Lindsey McCoy, CEO, Plaine Products

  • Plaine Products evolved out of a personal desire to find a solution for all of the plastic bottles in the bathroom.  We offer premium personal care products packaged in aluminum bottles that we reclaim to wash, refill and reuse
  • Lessons and obstacles we've encountered in shipping, packaging, and creating a closed loop system to reduce waste
  • Best practices around reusable product bottles, reusable boxes, paper filling optimizations, paper tape and more
  • How our sustainable packaging has also led to an engaged, loyal customer base

4:15 PM - 4:50 PM - Case Studies

Packaging Development

New Materials & Commodities

The Future of Traditional Plastics Packaging Materials

  • The New Plastics Economy
  • Innovative, Sustainable Packaging Design Alternatives
  • Applying circular economy principles to global plastic packaging flows
  • What You’ll Need to Make It Happen

4:55 PM - 5:40 PM - Panel Discussion

Packaging Development

How can we Overcome the Issue of Single-Use Plastic?

An estimated 18 billion pounds of plastic waste enters our world’s oceans each year harming animals and the ecosystem.

  • How can companies work together with their local governments to find a solution to the ongoing plastic waste problem?
  • What alternatives can we explore to replace plastic packaging; a man-made invention?
  • By replacing plastic how do you meet your consumer needs?
  • What is the future of packaging in the next 5 years? Could we ever live in a 100% plastic-free world?

5:40 PM - 5:45 PM

Chair's Closing Remarks & End of Day 1

5:45 PM - 6:45 PM

Evening Drinks Reception

8:00 AM - 8:45 AM

Registration & Refreshments

8:45 AM - 8:50 AM

Chair’s Opening Remarks

Introductory remarks by the Chair in the plenary room

8:50 AM - 9:25 AM - Keynote

Packaging Development

Ending Single Use

Anthony Rossi, VP, Global Business Development, Loop

  • What makes a product or packaging waste?
  • How breakthroughs in polymer science ushered in the age of disposability
  • Looking to the not so distant past and changing ownership
  • Convenience, luxury, and no waste

9:25 AM - 10:00 AM - Keynote

Innovation & Technologies

What got You Here, Will not Take You to (e-Commerce) Nirvana

Melissa Dandy, Associate Director of R&D e-Commerce and New Business Initiatives , Johnson & Johnson

Laszlo Moharita, Global Director of R&D e-Commerce and New Business Initiatives , Johnson & Johnson

With iconic retail giants filing bankruptcies and closing doors at record speed and unprecedented category disruption from the likes of Amazon, Alibaba, and JD, as well as smaller digital, e-commerce only startups and unconventional partnerships forming daily, retail as we know it is in turmoil.   However, the shopper is not!  They have more control and choice than ever before.  The shopper of today is looking for more variety and a more customized experience.  In our talk, we’ll share the key things we consider as we start developing Packaging solutions for the Next Level Innovation to win the hearts and minds of the consumer starting with the pillars:  Digital, Development, and Delight.

10:05 AM - 10:40 AM - Solution Spotlights

Innovation & Technologies

The Possibilities are Endless: Exploring New Technical Innovations for Packaging

  • Multi-censor and beneficial packaging, marketing aspects and major developments
  • Where Technology Fits - How can packaging be used in connecting with the digital world?

Packaging Development

Sustainable Packaging Solutions: How to Satisfy Environmental Consciousness and Packaging Production Processes

  • How to achieve environmental consciousness in packaging production processes without compromising the bottom line
  • How to achieve efficiency and rate of production within time, cost and quality parameters of production

10:40 AM - 11:30 AM

iSolve Meetings & Networking Refreshments

11:30 AM - 12:05 PM - Case Studies

Branding & Design

Customizing the Future: Consumers Wants, Needs and Demands

  • How to achieve personalization and customization to effectively manage changing consumer demands
  • How to maximize the potential of packaging and meet the demands of a changing population

Packaging Development

Session Title TBC (Church & Dwight)

Paul Redwood, R&D Engineering Manager , Church & Dwight

  • Full session abstract TBC

12:10 PM - 12:45 PM - Case Studies

Innovation & Technologies

Transforming Packaging for Digital & e-Commerce Era

Sriman Banerjee, Head of Packaging – Respiratory Category , GlaxoSmithKline CH.

Consumers are moving to a digital era and packaging has an important role to play in self selection and providing information to enable the decision. The First Moment of Truth for the consumer in the digital era is transforming the way product is retailed and how consumers engage with the pack at retail and in the growing e-commerce domain. The presentation will cover digital interactivity and technology leading the change.

Branding & Design

Session Title TBC (The J.M. Smucker Company)

George Nukuto, Principal Scientist-Design- Coffee R&D , The J.M. Smucker Company

  • Full session abstract TBC

12:45 PM - 1:45 PM

Networking Lunch

1:45 PM - 2:20 PM - Case Studies

Branding & Design

The Role of ‘Design Thinking’ in Meeting the Future Packaging Needs of Brands

Jos Harrison, Global Head – Design Strategy, Reckitt Benckiser Plc

  • One of the greatest opportunities for brands in the next 10 years is the enrichment of peoples’ experience of using their products or services – as we demand more from the brands we invite into our lives, more value, more content, more transparency and more meaning – packaging will play a crucial role in constantly improving that experience
  • Most organizations are not set up to maximize this opportunity, as it requires a company-wide application of creative problem-solving that typically exists in creative agency partners but only in isolated groups within client organizations
  • I will outline a plan for multi-functional implementation of ‘Design thinking’ as a transformational tool in FMCG/CPG organisations to deliver product/packaging innovation

Innovation & Technologies

How Packaging can take Traceability to the Next Level

Natasha Vandenhurk, CEO, Three Farmers Foods Inc.

  • Who is Three Farmers
  • Why does Traceability Matter
  • How can we utilize packaging to tell our story

2:25 PM - 3:00 PM - Case Studies

Innovation & Technologies

What is Happening in Retail Packaging? – The Explosion of E-Commerce

  • Retail increasing – sending via internet is bringing new constraints
  • Everything which makes packaging more recyclable and sustainable
  • Finding the next technological platform to innovate and plan for next generation packaging
  • E-commerce could be more highlighted

Packaging Development

What Challenges and Developments does the Packaging Industry Face in the Future?

  • What will sustainability look like in 2025?
  • How has e-commerce affected packaging design?
  • Designing for an instant-want, instant-feedback generation – appealing to Millennials and future generations
  • The rise of smart packaging: Responding to consumer needs for more information and engagement
  • Experimental packaging technology that connects with consumers’ devices to enhance brand loyalty

3:05 PM - 3:40 PM - Keynote

Packaging Development

Putting Theory into Practice: Executing a Successful Recycling Strategy in Packaging

  • Capitalizing on the opportunity to encourage consumers to recycle
  • Reducing the burden of legislation which would put the onus for used packaging on brand owners
  • Effectively communicating your recycling initiatives

3:40 PM - 4:15 PM - Keynote

Innovation & Technologies

Analyzing the Effects of E-commerce on Packaging

  • As consumers increasingly buy online, how much does high-impact packaging really matter?
  • Understanding trends in e-commerce and the impact they have had on packaging
  • Standing out on a webpage – What does it take to draw consumers’ attention in a virtual world?
  • Best Practices for packaging to drive trial and repeat purchasing online
  • Making packaging useful: Clarifying the growing role of packaging performance at home

4:15 PM - 4:25 PM

Chair's Closing Remarks & End of Summit