Director of Product Management and Packaging North America
Victorinox Swiss Army
Product, brand and marketing professional with extensive experience in new product development, package design, strategic brand positioning, retail package design, POP/ POS sales promotion. Strong international collaboration with Swiss and French counterparts. North American lead for Swiss corporate HQ Global Brand / Product Development Team.
Industrial design package engineering and product development background includes product ideation, structural design, manufacturing, sourcing, procurement and licensing. Disciplines include; visual merchandising, counterfeit labeling authentication, additive manufacturing, stereo lithography prototyping, interactive packaging that drives web traffic. Sustainability / carbon footprint leader. U-S-A patent holder D694,064