When Packaging Requirements Compete and Conflict for Priority: What it Takes to Keep Winning with your Customers (1)

11:15 - 11:50

In this session you will hear how Hallmark’s packaging engineering team delivers innovative packaging solutions while addressing the competing and complex requirements of customers, new product formats, cost constraints and design feasibility. 

 What you’ll discover:

  • The importance of a packaging interview
  • How to innovate when your packaging needs to do a variety of ‘jobs’
  • The importance of relationships throughout the product and packaging development process

Kiersten Wilmes, Packaging Engineering Manager, Hallmark