Analyzing the Effects of E-commerce on Packaging

15:40 - 16:15

  • As consumers increasingly buy online, how much does high-impact packaging really matter?
  • Understanding trends in e-commerce and the impact they have had on packaging
  • Standing out on a webpage – What does it take to draw consumers’ attention in a virtual world?
  • Best Practices for packaging to drive trial and repeat purchasing online
  • Making packaging useful: Clarifying the growing role of packaging performance at home