HiBAR. Inspiring a Movement Away from Plastic

After a long career as a creative director at some of the world’s top ad agencies, Dion founded creative brand consultancy Persuasion Arts & Sciences, using creativity to help grow businesses such as Apple, Best Buy, and Lowe’s. In 2018, he applied his problem-solving skills to a challenge of a different kind – plastic waste. The company he has created, HiBAR, is a fast-growing brand of salon-quality shampoos and conditioners. Dion is a multiple Adweek All-Star Creative, has dozens of Effie awards for marketing effectiveness, and was featured in the NYTimes best seller Decisive, by Chip and Dan Heath.