The Role of ‘Design thinking’ in Meeting the Future Packaging needs of Brands

15:05 - 15:40

  • One of the greatest opportunities for brands in the next 10 years is the enrichment of peoples’ experience of using their products or services – as we demand more from the brands we invite into our lives, more value, more content, more transparency and more meaning – packaging will play a crucial role in constantly improving that experience
  • Most organizations are not set up to maximize this opportunity, as it requires a company-wide application of creative problem-solving that typically exists in creative agency partners but only in isolated groups within client organizations
  • I will outline a plan for multi-functional implementation of ‘Design thinking’ as a transformational tool in FMCG/CPG organizations to deliver product/packaging innovation

Jos Harrison, Global Head – Design Strategy, Reckitt Benckiser Plc