Transforming Packaging for Digital & e-Commerce Era

12:10 - 12:45

Consumers are moving to a digital era and packaging has an important role to play in self selection and providing information to enable the decision. The First Moment of Truth for the consumer in the digital era is transforming the way product is retailed and how consumers engage with the pack at retail and in the growing e-commerce domain. The presentation will cover digital interactivity and technology leading the change.

Sriman Banerjee, Head of Packaging – Respiratory Category , GlaxoSmithKline CH.